Video cards have increased in price in Japan by 20–40% — the trend is obviously global

A fresh round of GPU price hikes is unfolding across the Asian components market. CFD Sales, a major Japanese hardware distributor, has told wholesale buyers that Gigabyte graphics cards will see price increases of 20–40% starting August 1, 2026 — the exact rise depends on the model.

The notice didn’t call out specific chips; instead it applies to Gigabyte’s entire lineup, i.e., cards built with NVIDIA, AMD, Intel silicon. Expect follow-on moves from other vendors — history shows these things spread fast.

This affects more than just future shipments. CFD warned some orders placed before August 1 but not yet shipped may be subject to cancellation or price recalculation, to be handled case-by-case with each wholesale client (e.g., paid-but-unsent orders could be repriced). Retailers are already scrambling to sort inventory and contracts.

It’s not isolated to Japan: South Korea and China recorded 20–30% spikes earlier. For now it’s an Asia-centered shock, but supply-chain linkages mean other markets should watch for knock-on effects.