The price of the PlayStation 6 could be around $699, despite expensive components

The Price of PlayStation 6 May Be Around $699 Despite Expensive Components

Even with parts getting pricier, the sticker might still come in near $699 — at least that’s what insider KeplerL2 suggests. His tip puts the parts bill higher than that, yet retail could stay lower.

KeplerL2 estimates component costs at est. ~$760, and that figure explicitly incl. a 1 TB Gen5 standard SSD. The maths leaves out a disc drive, which hints the base model could ship as a fully digital unit (or Sony might sell a separate disc-equipped SKU).

Selling hardware at or below cost isn’t new in consoles; makers often accept tiny margins or even losses up front. They count on recouping money later — e.g., game sales, subs, and other digital revenue. It’s a strategy, not a guarantee, and it raises a lot of “if”s.

The real question, per the insider, is whether Sony will try to hold price at $699. He notes next-gen competition vs. Xbox might be less head-to-head than before, so urgent undercutting may not be necessary.

There are other pressure points. Rising RAM and SSD prices could nudge the final RRP upward. Analysts also warn that getting owners of PS5 and PS5 Pro to jump to a new console could be tough; many might wait it out.

If many players stay on older hardware, expect a longer stretch of cross-gen releases — new titles still coming to older boxes — which can blunt how far developers push next-gen tech.

The next generation of consoles is expected to appear no earlier than the end of the decade, presumably closer to 2028.