Steam clarifies rules — AI development tools no longer need to be declared on the game page

Steam Clarifies Rules — AI Development Tools No Longer Need to be Declared on the Game Pages

Valve has made significant changes to its AI use disclosure form for developers. The main goal of the update is to filter out the "noise" from routine workflow tools and focus on what the player actually sees and hears.

Valve now explicitly states that only content consumed by players is subject to declaration. This includes final art assets, soundtracks, dialogue texts, and marketing materials.

Developers no longer need to report on the use of AI assistants that were employed "behind the scenes" to speed up the process but did not directly create the final content:

• AI assistants for writing code (Copilot and similar), tools for automating office work, or software for finding bugs.
• "Improving efficiency through the use of [AI development tools] is not the focus of this section."

Generative AI has permeated almost every professional software (from Photoshop to development environments) over the past two years. The previous version of Valve's rules was too vague, forcing developers to either declare AI use even when writing a couple of lines of code with prompts or risk a ban due to incomplete disclosure.