Samsung overtook Apple to become the leader of the Russian smartphone market by revenue

Smartphone sales in Russia continue to decline, but Samsung and Honor are going against the market

In the first 37 weeks of 2026, Samsung managed to displace Apple from first place by sales volume in monetary terms.

In the first 37 weeks of 2026, about 15.2 million smartphones worth a total of 390.6 billion rubles were sold in Russia. The average price of a device sold reached 25.8 thousand rubles, up 7.6% year on year. These data are provided by the research company ICMR (GfK-Rus).

At the same time, the market itself continues to contract. Compared with the same period in 2025, Russians bought 11.7% fewer smartphones in units, while sales in monetary terms declined by 5%.

The most interesting changes occurred in the alignment of forces between manufacturers. Samsung took first place by sales volume in money, overtaking Apple. Moreover, the Korean manufacturer turned out to be one of the few major brands that managed to increase sales both in quantitative and monetary terms. Honor showed similar positive dynamics.

The top five largest brands by revenue included Samsung, Apple, Redmi, Honor and realme. If we count the number of smartphones sold, however, the picture is different: first place is occupied by Redmi, followed by Samsung, realme, Honor and Apple.

The growth in the average smartphone price does not necessarily mean that the devices themselves became more expensive by the same 7.6%. The indicator is influenced by the sales structure — which brands, models and price categories buyers choose most often. That is precisely why, in monetary terms, the Russian smartphone market is now contracting noticeably more slowly than in the number of devices sold.