NVIDIA is betting on the RTX 5060 while prices for the RTX 5090 are skyrocketing.

NVIDIA is betting on the RTX 5060 while prices for the RTX 5090 are skyrocketing The situation on the graphics card market in early 2026 took an unexpected and rather painful turn for gamers. Insiders report that NVIDIA has radically revised its supply strategy, effectively throwing its main forces into the production of budget models with 8 GB of video memory, while the segment of solutions with a large amount of GDDR7 is affected by shortages and price madness, and the situation there is unlikely to change in the near future.

The company is reportedly cutting back on shipments of models with large amounts of memory (RTX 5060 Ti 16 GB, RTX 5070, RTX 5070 Ti, RTX 5080, and RTX 5090) in favor of the regular RTX 5060 8 GB and RTX 5060 Ti 8 GB. For NVIDIA, this is a way to continue to increase its market share of "popular" graphics cards, while memory for powerful solutions is being diverted to AI needs.

Of course, prices for graphics cards that are no longer the focus will rise.