No Disney series made it into the top 10 streaming series of 2025-2026.
As the 2025–2026 television season wraps, Variety analyzed Nielsen data across streaming, broadcast and cable to see what people actually watched. The top spot went to Netflix’s Stranger Things. What got a lot of attention, though, was the obvious absence of Disney streaming projects from the top ten — a hole that looks odd for a company that built its service around Marvel and Star Wars.
Disney released several high‑profile series in 2025–26: Star Wars: Skeleton Crew, Daredevil: Born Again, Ironheart, Eyes of Wakanda, Wonder Man, Percy Jackson and the Olympians, and Star Wars: Moloch – Master of Shadows. None of them cracked Nielsen’s top ten. The lone Disney‑produced title to appear was Big Sky, at #8 — and it’s worth noting that Big Sky first aired on ABC before migrating to Hulu (i.e., not a native streamer hit).
The pattern feels clear: subscribers aren’t necessarily tuning into Disney+ or Hulu for brand‑new exclusives. Many of these shows carried huge price tags — VFX, casts, promo — yet, esp. in the streaming era, costly ≠ guaranteed viewership. Older, acquired titles and legacy catalog pieces still pull heavy numbers vs. the new originals.
A vocal segment of critics blames storytelling choices. Some viewers say recent Marvel and Star Wars entries carry an ideological angle that turns them off; examples cited include non‑traditional relationship threads in Star Wars: Skeleton Crew and contemporary political elements in Daredevil: Born Again, which some found alienating.
Where this leaves Disney is an open question. Nielsen’s snapshot suggests the old brand halo isn’t enough to make something “must‑watch” anymore — not automatically, not in a landscape of near‑infinite choice. Whether the company retools strategy, doubles down on big‑budget franchise plays, or tries something else is a separate debate.