Krafton is preparing 26 games and looking for a new "big franchise"

Krafton is Preparing 26 Games and Looking for a New "Major Franchise"

Krafton has revealed its plans for the coming years and made it clear it has no intention of slowing down. The company, known for PUBG, announced 26 games in development and a desire to create a "major franchise" capable of growing far beyond a single project.

According to the publisher, 12 of these games will be released within the next two years. The list of already confirmed releases includes Subnautica 2, a mobile version of Palworld, and the project NO LAW. The remaining titles are still under wraps, but they share a common approach: Krafton wants to create products with long-term potential, not one-off hits.

By a "major franchise," the company means not just a successful game, but an ecosystem that can evolve across different genres, content formats, and services. This approach, according to the publisher's vision, should ensure stable growth and audience engagement for years to come.

Krafton's production pipeline is built around early idea validation and decisive decision-making. Each project targets a market with a clear and existing audience. This allows the use of data to assess long-term prospects in advance.

Special attention is being paid to PUBG. The franchise is planned to be expanded through cultural collaborations, service improvements, and user-generated content. Soon, the universe will be joined by the projects PUBG: Black Budget and PUBG: BLINDSPOT, and the publisher has no plans to stop there.

The company is entering a phase of active implementation of new projects, while maintaining its focus on games. Simultaneously, the publisher intends to create new franchises based on fresh ideas and creative leaders within its studios.

Amid these ambitious plans, the company still faces challenges. Krafton remains involved in a protracted legal conflict with the lead developers of Subnautica 2, who were removed from the project last year.