iPhone's market share in the U.S. has increased to 69%.

iPhone's Market Share in the US Rises to 69%

Despite nearly zero growth in the overall US smartphone market in the fourth quarter of 2025, Apple achieved a historic result. According to a Counterpoint Research report, the company's market share grew from 65% to a record 69%. This growth was driven by the success of the iPhone 16e and the new iPhone 17 lineup, particularly the Pro Max model, which became the best-selling device. Aggressive subsidy programs from major US carriers also played a significant role.

Against this backdrop, Apple's main competitor, Samsung, saw its market share shrink from 18% to 13%. Previously, Counterpoint analysts noted that Apple, for the first time in over a decade, has a real chance of reclaiming the title of global leader in smartphone shipments.