In Marathon, those who love to run in free gear will have to pay with limitations.

Insiders report that NVIDIA is radically revising its supply strategy for the first quarter of 2026. According to fresh reports, three specific models — the GeForce RTX 5060, RTX 5060 Ti (8GB version), and RTX 5070 — will collectively account for 75% of all Blackwell series graphics cards shipped. The remaining 25% will be distributed between the RTX 5080 and 5090, and to a lesser extent, the RTX 5060 Ti 16GB and RTX 5070 Ti.

This skew towards the mass market segment is driven not only by a desire to please the average gamer but also by a global shortage of video memory. Due to the AI boom, demand for GDDR7 chips and even older memory formats has skyrocketed, forcing NVIDIA to conserve resources. Priority is given to cards with 8GB and 12GB of memory, as they require fewer scarce memory modules.

At the same time, shipments of memory-hungry models, such as the RTX 5060 Ti 16GB or RTX 5070 Ti, will be significantly limited. However, there is little sense in heavily restricting the RTX 5080 and RTX 5090 — they can be sold at a much higher price.