Global smartphone sales are on the rise, particularly for flagship models.

Global Smartphone Sales Are Growing, Especially for Flagship Models

The global smartphone market achieved record results in the fourth quarter of 2025. Revenue grew by 13%, reaching $143 billion. The average device price exceeded $400 for the first time, increasing by 8%. The rise in average cost is linked to increased demand for premium models and higher component prices. Shipments in unit terms grew by 5%.

Apple strengthened its leadership: its revenue grew by 23%, and shipments increased by 14%. Success was primarily driven by the iPhone 17 Pro.

Samsung maintained its second place in revenue with an 11% market share. Its shipments grew by 17%. Growth was driven by the budget Galaxy A series, flagship S25 models, and foldable devices. However, the average selling price decreased by 4% due to the popularity of low-cost devices.

Xiaomi faced a decline: revenue fell by 9%, and shipments dropped by 11%. The company was impacted by rising component prices, especially in key markets like China and India.

OPPO showed a 23% revenue growth thanks to premium models and expansion into emerging markets.

Vivo increased its revenue by 6% due to performance in China and India.

It is forecasted that the trend of rising average prices will continue, but high component costs may limit shipments in 2026.