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Call of Duty: Black Ops 7 Ad Banned in Britain Over Violence Against a Man

The British regulator ASA (Advertising Standards Authority) has banned an advertisement for Call of Duty: Black Ops 7 following complaints that the video contains hints of non-consensual penetration and downplays the seriousness of sexual violence.

In the trailer titled "The Replacer Airport Security," two airport security personnel replace people who decided to stay home and play the game. In one scene, a citizen is subjected to a humiliating search: they are ordered to undress, given a pill, and offered to bite a rubber baton. One of the agents states that he will "go in dry."

The ASA acknowledged that the ad uses hyperbole and parody but ruled that its humor is based on humiliation and the threat of painful penetration, which is associated with sexual violence. The regulator deemed this approach irresponsible and offensive.

The advertisement also aired on Channel 5 and ITV services. Clearcast, the organization that approved the ad before broadcast, permitted it only with an 'ex-kids' label, prohibiting its placement near children's content.

In its response, Activision Blizzard insisted that the ad was aimed exclusively at an adult audience, denied any sexual subtext, and described the scene as absurd comedy. However, the ASA ruled that the ad in its current form can no longer be shown in the UK.