Apple — the "apex predator" of the smartphone market: the company has captured 20% of the global market.

Apple – The "Apex Predator" of the Smartphone Market: The Company Captures 20% of the Global Market

It is reported that the balance of power in the mobile industry has definitively shifted. Based on the results of recent quarters, Apple has officially cemented its status as the leader, achieving a 20% share of the global smartphone market. It is followed by Samsung with 19%, then Xiaomi with 13%, and vivo and Oppo also each hold an 8% market share.

While the budget and mid-range device markets are stagnating due to the component cost crisis (memory and chips), the premium segment continues to grow. Buyers are increasingly choosing Pro and Pro Max models, which bring the company maximum margins. While Samsung struggles with high component prices for its flagships and attempts to restructure its Exynos processor lineup, Apple is winning due to the stability of its ecosystem and huge stockpiles of components, contracted in advance at more favorable prices.